Mission
I give businesses the systems, direction, and tools for increased profitability.
Here are some examples of how I’ve helped clients:
1. I tripled a client’s profitability in six months.
And the founder now works half the hours he previously did.
2. I helped a client secure $1.3 million in 48 hours.
Their company faced insolvency, and now they’re on the road to success.
3. I mended a fractured relationship between co-founders.
They’re now amiable, aligned, and working together productively.
I’ve always cared about improving the lives of people. In today’s climate, stress and burnout are at an all-time high. Both management and employees are losing time, health, and joy to poor systems and unclear priorities.
There’s an opportunity for your company to kickstart growth through financial analysis. I comb through all the facets of your business—overhead, margins, technology hygiene, employees, contractors, and more—to help you identify what’s working, what’s not, and where you can go.
—Rob Krecak
Founder & CONSULTANT
A bit about me, your fractional CFO:
▢ At age 5, I asked my parents for a Rolodex for my birthday
▢ At age 12, I built my first desktop computer
▢ In high school, I was Spanish Student of the Year, Lift-A-Thon record holder (181 lb. weight class), and Valedictorian
▢ In college, I earned the Emeritus Professor Robert W. Pricier Undergraduate Scholarship and graduated with a triple major in Finance, Spanish, and Management with distinction
▢ When I worked for Robert W. Baird, my firm won numerous awards for small- and mid-cap research when I was in the top quartile of my cohort as an Equity Research Associate. I also constructed all financial models and estimates for my team's covered companies.
▢ I’m passionate about giving back to the community, and I’ve been a board member, volunteer, and acting mentor for many organizations, including The Gathering Soup Kitchen, Playworks Milwaukee, Big Brothers, Big Sisters of Milwaukee, BizStarts Milwaukee, Rocky Mountain MicroFinance Institute, Rockies Venture Club, and more.
▢ In 25 years, I’ve never gone more than three consecutive weeks without lifting weights. I possess Crossfit Level I and II personal training certifications, along with CrossFit Gymnastics, Competitor’s Course, Aerobic Capacity, and Mobility certifications.
▢ I’ve successfully owned and operated nine businesses nationwide, including Anytime Fitness and uBreakiFix locations. I also owned Shop Mom & Pop, a tech startup to help small and local businesses. My Anytime Fitness locations earned numerous designations, including the Club Purple award five years in a row (every available year during my ownership), ranked in the top 8% of over 2,300 North American clubs, and surpassed a 30% operating margin after two years of ownership. For uBreakiFix, my location highlights include winning Rookie of the Year for best new store of the entire franchise, Store of the Year for the best overall store in the franchise, and Highest Reviewed award for top customer service out of 500 stores.
▢ I’m a Chartered Financial Analyst (CFA) Charterholder, a designation held by only 170,000 people worldwide, and entails a minimum recommended study time of 900 hours for the certification tests.
▢ My research for businesses included synthesizing over 100 books and almost 2,000 articles and studies into 58 notebooks.
▢ I'm a proud mental health policy advisor for an elected Colorado Board of Regents member and 2022 congressional candidate.
▢ I’ve been in 14 weddings, including being Best Man in four marriages, and I’ve even been an officiant for a prior employee’s wedding!
CLIENTS SAY:
“Working with Rob to improve my technology and productivity habits has been a game-changer. After just one month, I was able to save over eight hours of screen time per week alone on my phone and developed a healthier relationship with my inbox. I can't believe he was able to get me one day back every week! Most importantly, I've never had better focus and productivity at my job. This has allowed me to get more things done on my wish list than I've ever been able to while being less stressed and happier when I'm at work. The difference in how I feel is incredible!”
— MICHELLE BROWN, DES
EVENT MANAGER, NATIONAL ASSOCIATION OF THE REMODELING INDUSTRY – MILWAUKEE
Let's repair the business—so you can grow your business.
Learn more about how I can help your management team uncover lost dollars, streamline operations, improve communications, and even get back one day every week. Let’s get you started.